It is more than 25 years since we planted one of the first vineyards on the Naramata Bench. At that time we had to import the plants from France and the Agriculture Inspection was super hard on the young vines. I’m talking about a Merlot and Chardonnay block on Lower Debeck Road, where we also built the first Red Rooster Winery.

Even when winery tourism was not busy, compared with now, we outgrew the property and in 2002 we built the new Red Rooster Winery closer to town. The first vineyard property became Therapy Winery, which has changed hands many times, becoming a huge building at present. Red Rooster continued to grow drastically, which resulted in the decision to sell it to Peller Estate, who took it to the next level.

But here comes the point..... they did not purchase the many small vineyards we had on the Naramata Bench. We continued to grow grapes and I just HAD to get back into producing wine.

So in 2007 we built the third winery, Ruby Blues Winery, and now it is already more than 10 years that I enjoy running a small boutique - style winery with the goal to produce and sell locally. To this day we do not have an agency in Vancouver, on the Island or in Alberta, and we work hard , not to become big.....

There are a lot of things we do differently here at Ruby Blues. There is no tasting fee; our tasting fee is a smile! We are happy to share with you the excitement of growing grapes and making wine.

I enjoy working in the vineyards. In early summer you will see me selecting and tucking shoots. And in all these 25 years I never missed one harvest day! So wave to the vineyard workers when you drive in to our place, it might be me....

You also can meet me at the farmer’s market selling wine out of our 1968 VW bus, or especially on Saturdays, I love to entertain customers alongside our fantastic wine shop crew.

Cheers, Prudence and Beat Mahrer!



Call us:

250 276 5311

April 2021 COVID-19 Update:

Unfortunately, we have decided to close the tasting bars at Ruby Blues. We were excited to kick off the season this Easter offering outdoor COVID-conscious tastings with safety being our top priority. However, in light of current trends we feel the best we can do for the safety of our team and patrons is to end tastings for the foreseeable future. Please know this is us exercising an abundance of caution and only temporary, we look forward to better and brighter days in the future where we can host you all once again. When that happens, we will be sure to update you here so stay tuned.


In the meantime, our wine shop will remain open for purchases only and with contactless pickup available. If you are outside Penticton and looking to get your Ruby Blues fix, we offer delivery across Canada. To place an order simply visit our website, or contact us at the number or email listed above.

Stay safe out there.


  • Monday         11 AM - 4 PM

  • Tuesday         11 AM - 4 PM

  • Wednesday   11 AM - 4 PM

  • Thursday       11 AM - 4 PM 

  • Friday            11 AM - 4 PM

  • Saturday        11 AM - 4 PM

  • Sunday           CLOSED

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